Natwest x Pride

Client: Natwest

Location: Manchester Pride

Project Overview: In August 2023, Rouge City had the privilege of collaborating with NatWest Group to design, build, and operate a vibrant and dynamic Pride float for Manchester Pride 2023. The float, as shown in the images above, was a standout piece in the parade, reflecting both NatWest’s commitment to inclusion and diversity, and our expertise in event production management.

Outcome: The NatWest Pride float was a major success, drawing significant attention and praise from the public. The combination of dynamic design, advanced technical production, and seamless operation made it a highlight of the Manchester Pride parade. NatWest’s brand was prominently displayed, reinforcing their message of inclusivity and community support.

At Rouge City, we take pride in delivering memorable and impactful experiences. This project was a testament to our capabilities in event production management, from concept to execution, and we look forward to creating more iconic moments in the future.

Our Role: Rouge City was responsible for the entire end-to-end process of bringing this float to life. This included:

  1. Concept Design and Fabrication:
    We designed the float to be a bold representation of Pride, incorporating striking visuals, vibrant colors, and key branding elements for NatWest. Every detail was crafted to ensure the float not only looked amazing but also aligned with NatWest’s brand identity and message of “Championing the Power of Pride”

  2. Technical Production:
    We equipped the float with a comprehensive technical setup that included lighting, sound, bubble machines, and a fully functional DJ booth. This allowed us to create an engaging and festive atmosphere during the parade, enhancing the experience for all participants and spectators.

  3. Power Management:
    The entire float was powered by two portable batteries, ensuring a sustainable and eco-friendly solution that provided uninterrupted power throughout the parade.

  4. Parade Operation:
    On the day of the parade, we handled all logistics, including driving the float and operating the technical production elements. This ensured a seamless experience from start to finish, allowing NatWest to focus on celebrating Pride with the community.